As I was catching up on my technology news from my
Google reader feeds, I came across this very innovative concept of creating your own online stores in minutes on a feed from
Lifehacker. You can find more information about this concept
here.
The more I read about
this concept, I get a feeling that it is very similar to selling shelf space by mega retailers like Walmart, Costco and Frys Electronics, except on the web. No infrastructure cost, no overheads and no investment required. All you require is a login and a paypal account to get paid. Of course it has its own limitation on the products that you can put up on your online store. I also came to know that Amazon.com already has a working concept like this called
aStore.
It does require a good sense of the audience you want to cater to and some creativity of displaying prominent products on the first page when users get on to your online store. It also requires that you promote your online store link in as many places as possible, like your email signature, on your blog, on your web page and anywhere you can get your hands on the Internet. You need to make sure that search engines can list your online store when people search for products displayed on your online store.
An interesting concept. We have to wait and see how successful it is.